Rebels and non-conformists are the pioneers of change...

Here's why I quit the creator economy....

I used to break rules for a living…

Not in a malicious way but in a way that was fun, pure chaos, and 100% mine.

I built an audience that funneled to my ghostwriting gig by writing about whatever the heck popped in to my mind after a whisky bender…

I gave away hundreds of pizzas just because I thought it was fun.

I created a movement where people shared custom GIFs and ranked them weekly in a contest I called the #gifpowerrankings…

I roasted influencers on livestreams. I streamed for 24 hours straight, hosted meme battles that broke Discord, and built a community by being unapologetically, un-strategically myself…

I really did just post whatever I wanted and it was a hoot.

• There was no brand guide.

• There was no content calendar.

• There was just a rebel with an internet connection and a refusal to play by the rules.

It was messy, but it was real. And it was working.

I built a “personal brand” via chaos.

But the creator economy doesn’t like rebels.

Rebels get banned. Rebels get cancelled. Rebels don’t make the most money because they tell you what you don’t want to hear…

Slowly I optimized my voice too much…

Then I got too good at the influencer game. I started to optimize myself, my brand and my style aannnnnnnnnnd that’s when I lost my voice.

Sure there were other reasons (10+ bans didn’t help) but in truth….

Somewhere along the way, the rebel got a corporate job.

I started writing about how to grow. I traded the live streams for lead magnets and the meme battles for sales funnels. I started optimizing my hooks, writing with AI because it was more efficient and shifted my “personal brand” into a presence that was palatable, professional, and completely sanitized.

My content got blander. My growth though got faster….

Bangers that got lots of followers but soulless generic and lame… :D

And that is the problem with the creator economy stranger…. It rewards bland. It rewards soulless optimized content that the masses want to consume….

But when you are a rebel and a free spirit…

This way of creating will destroy you.

The truth is I don’t see a way out when you are focused on monetization.

Rebels have to speak their truth and create their truth.

Money typically does not follow.

The creator economy is built on selling hope and that I cannot do.

Ultimately the reality is I slowly became exactly what I used to make fun of: another creator on the hamster wheel, chasing a ghost, talking about growth, followers and hustling my way to saying nothing really at all.

Well after I faced that harsh truth and realized all that…. I decided to quit social media and for most of 2025 I changed my picture into a cartoon and ghosted. Walked away from most of my income, shut down my ai course, nuked my newsletter and most of my platforms and said fack it im out.

I’m upskilling and learning new things. Life is quieter.

I like it…

I believe the current version of social media is dying. I could rant about this forever but I will not any longer…

I’m sticking to ghost mode, the shadow realm and focused on other things now. The creator economy can eat itself while selling hope and I’ve tapped out of fighting it.

I wish u good luck at this stage.

It’s been fun rebels.

Cheers.

PS if u are curious about ghost mode you are welcome to say hello and DM or read the only other post I left up about deleting your digital trail.